Every day, the Sky News programme features a slot called ‘Morning Stories’ (a cross between Radio 4s ‘Thought of the Day’ and the Guardian’s ‘Comment is Free’ slot). Last Friday, my client Zita West, the founder and CEO of the Zita West Fertility Clinic appeared on the show, discussing her unique fertility methods which blend the holistic with the media, and how our modern mindsets can get in the way of conception.

To see Zita in action on Sky News, click here