There is one thing that is certain when it comes to web design – and that is you can’t even begin to build a great, high-impact website, particularly one showcasing a well-known individual or talented person without a GREAT set of photographs.
Gone are the days when websites are full of graphic doodles and decals of swirling flowers. Today, with dramatic increases in bandwidth, great websites are photograph lead. And why? Because nothing tells a great story, provides a brilliant showcase or shows exactly who you are in the same way as a brilliant bold photograph. Which means website photography is more important than ever.
I recommend all my clients have a set of photos done specifically for their website. This is because when it comes to website photography, the pictures need to be in a set, and layout options and screen shapes need to be taken into consideration too. I might want you standing to the right of a background so I can put text to your left. I might even want you to point to the right so that I can put a call to action button where the end of your fingers are! And there is nothing worse than receiving a set of photos for a client and discovering they are all portrait. Why? Because most computer screens are landscape which means making the photo fit the screen, full screen, involves chopping the individuals legs or even worse, head, off!
Although hiring a professional photographer, location house and make up artist can push the budget up, I am able to take photos of my clients myself to bring costs down for those wanting to keep a tight control on costs.
Take a look for instance at these photos I took of my client Georgina Davies, a personal stylist from Brighton (whose wardrobe makeovers are absolutely brilliant and worth far more than she charges for them!). Had she provided her own images, the website just wouldn’t have the impact it does with a proper, professionally-lit set of photos. The stock images used on the site do their bit, but the photographs of Georgina add so much more, making potential clients warm to her even before they’ve met her.
