I’ve recently been working with Dr Jane McCartney, a leading UK psychologist and expert on weight loss and emotional overeating. We’ve been transforming her book Stop Overeating: The 28-day plan to end emotional eating into a digital e-course and I’ve been helping her update her website and digital strategy in order to

• Instantly establish herself as a leading expert.
• Turn her book into a digital ecourse packed with practical lessons.
• Enable fully automated ecourse purchase, check out and ecourse delivery via autoresponder.
• Enable clients to book one-to-one sessions with Jane via her website and pay online.

I’ve also been working with her on her Facebook strategy, and she now has her own private group where she can offer support and wisdom to those who need her help. Plus, we’ve started targeted FB ads to in order to help Jane reach more people. Within 24 hours of Facebook ads going live to the new updated site, Jane had her first sale! Jane can now work on refining her FB ad to get more sales for less spend, and also driving organic traffic towards her offering.

Check out Jane’s site at www.stopovereating.co.uk and click to see her Facebook page