I’ve been working with television and radio presenter Andrea Catherwood for the past few months, first designing and building her new official website at www.andreacatherwood.com, and now helping her raise her profile through thought leadership.
Thought leaders are considered informed opinion leaders, they are trusted and inspirational and not afraid to step forward and have a ‘thought’ on something. As a presenter on Radio 4, and a mum of 3, Andrea is well positioned to have opinions on a number of topical issues. This article above is the result of an idea pitched to the Telegraph about Victoria Beckham having her tattoo removed.
The Telegraph were thrilled to have someone of Andrea’s calibre write for them, and for Andrea, the article helps her personal brand, positioning and keeps her in the mind of potential employers.