I’m loving working with the Zita West Fertility Clinic on their digital strategy, part of which is about launching a YouTube channel and using video marketing to build an audience and increase reach. With Zita offering fertility treatment, her clients will always tend to be aged between 30 and 45. Her clients can’t grow with her…
I’m getting quite into these philosophical posts, even though I’ve never really ‘got’ philosophy and some philosophical questions just end up with my brain disappearing down some sort of strange rabbit hole where I realise there is no answer which then totally does my head in even further. But this is something I’ve been thinking about…
I loved an article this week on the Business of Fashion (the fashion industry’s Bible) about what fashion brands are calling the Digital Iceberg. You can read it in full here – or keep going for my take on digital icebergs and what lies beneath. So according to research by the Activate, the American technology and…