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Natasha Courtenay-Smith
The UK voice on D2C
Natasha Courtenay-Smith
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The monster beneath the digital iceberg

Digital strategyBy Natasha Courtenay-SmithFebruary 20, 2016

I loved an article this week on the Business of Fashion (the fashion industry’s Bible) about what fashion brands are calling the Digital Iceberg. You can read it in full hereĀ – or keep going for my take on digital icebergs and what lies beneath. So according to research by the Activate, the American technology and…

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