I loved this research by Nominet, which I heard about thanks to the excellent blog at domain name provider extraordinaire, 123reg, about tradespeople, and whether or not it matters if they have a website.

I know we are not all plumbers and builders but there’s lessons to be learned here.

Because based on these figures, having a website and being online will give you a clear advantage over competitors who are not online.

And I want to make a call to any tradespeoples who read this to sort their sh*t out!

According to Nominet’s research, Britain’s tech-savvy tradespeople earn an extra £16k a year and get an additional 21 jobs.  

Isn’t that interesting?

The research also found that 85% of people looking for a tradesperson go online to research local businesses before deciding who to hire – yet over 320,000 tradespeople have yet to build their own website.

Want to know more of the stats?

First up, these groups of tradespeople are pretty tech savvy and benefitting from it:

Aerial/ Network Specialists: 81% are online and they generate an extra £6,000 in leads a year from being online

Bathroom Fitters: 77% are online and they generate an extra £2,416 in leads a year.

Security Specialists: 76% are online and they generate an extra £22,000 in leads a year.

Traditional Craftsmans: 73% are online and they generate an extra £24,000 in leads a year.

Electricians: 67% are online and they generate an extra £23,000 in leads a year from being online*

So hats off to you lot.

But, at the other end of the spectrum, these guys need to sign up to WordPress or 123reg.com website builder immediately!

Painter/ Decorator:  51% aren’t online and they would generate an extra £6,600.

Gardener/ Garden Designer: 49% aren’t online and they would generate an extra £5,700 in leads.

Cleaners: 48% aren’t online and they would generate an extra £6,000 in leads a year.

Plumber: 44% aren’t online and they would generate an extra £8,000 in leads.

Builder/ Carpenter/Joiner: 41% aren’t online and they would generate an extra £20,000 in leads.

Ladies and gents: get online!