I’ve been working with Radio 4 presenter Andrea Catherwood this year on her website and publicity, and through pitching topical opinion lead ideas to the Daily Telegraph, she has now become a writer for them. This is brilliant for her positioning and also helps her become known as a thought leader.

After this piece was published, the commissioning editor at the Daily Telegraph said: ‘Please send more ideas’. It’s a great opportunity for Andrea to begin regularly writing for the paper.