I’ve been working with Sky news presenter Samantha Simmonds throughout the year, helping her raise her profile. One of the ways we’ve been doing this is via producing lively and topical opinion articles for Samantha’s own website, which then get picked up and used by the national papers. The process enables her to have more control over the resulting articles: the papers can’t misquote her when they are lifting quotes from her personal website.

In one recent article, Samantha talked about botox and whether or not she should have it. The article made in a number of media outlets including the Daily Mail and Express.