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Join my PR Academy to learn exactly how YOU can do YOUR OWN PR

Do you run an amazing business, do incredible things, create and sell incredible products?

But the ONE thing you’re KNOW you need to do more is to get yourself out there, and secure mainstream media coverage in order to get yourself more clients, credibility, opportunity and spread the word in giant visible leaps about who you are and what you do?

Well, you’re in the right place.

It’s time to get visible!

My PR Academy 3 month mentoring programme is all about showing, teaching and guiding you step by step through the process of getting amazing press coverage for your business/brand/self. 

I’ll be teaching you everything I’ve known in almost 20 years working first as a journalist for national newspapers and magazines, then running my own news organisation, and now running the publicity campaigns for clients including celebrities, brands and private health care practitioners. 


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By the time you graduate the Academy, you will…….

  • Be crystal clear about your PR goals, plan and outcomes.
  • Know exactly which media outlets you need to aim for. 
  • Have identified ALL the PR-able angles to what you do.
  • Understand your USPs that will make you appeal to the press.
  • Understand how to ride the news agenda to spot the PR angles unique to you the MOMENT they show up.
  • Be confident and quick at writing compelling pitches to journalists.
  • Be a capable opinion writer.
  • Be able to write articles that some publications might even pay you to publish.
  • Know exactly how to think like a publicist and pitch like a pro.
  • Be able to secure exposure on demand across a variety of media forms.

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And that’s not it. You’ll also know exactly…..

  • What journalists are looking for in terms of stories.
  • How to become a magnet for journalists and the media
  • How to have journalists approach you and ask you to be featured in their articles.
  • How to use local and niche media to your ultimate benefit.


[testimonial_slider style=”default”][testimonial title=”Testimonial” tab_id=”1470152342014-3″ name=”Karin ” quote=”I’ve only been following your strategies for a week, and have already got a double page in one newspaper, and another following later this week” id=”1470154320631-4″] Click the edit button to add your testimonial. [/testimonial][/testimonial_slider][testimonial_slider style=”default”][testimonial title=”Testimonial” tab_id=”1470152342014-3″ name=”Samantha” quote=”I’m able to get my own PR on demand already!” id=”1470154320718-7″] Click the edit button to add your testimonial. [/testimonial][/testimonial_slider]

And most importantly, you’ll never need think ‘I need a publicist’ again as you’ll be totally empowered to do your own publicity for the long term.

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The Academy includes

  • Weekly lessons delivered by email/video and audio (warning: you will be set homework). 
  • Fortnightly coaching calls (one-to-one)
  • Unlimited email support
  • Editing of your pitches/angles/copy

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  • I’ll be opening up my little black book of contacts to give you a personalised media lists of the direct contact information of the journalists in your niche who are the people YOU need to be contacting.
  • AND, I’ll be helping you create a compelling pitch to become a regular blogger for the Huffington Post.


The only thing I won’t be doing is making your pitches for you!

And this is because I don’t want you to become dependent on me, or to ever find yourself wondering if you can afford a PR professional to do your PR for you.

I want you to feel completely empowered to do your own PR and secure MASS MEDIA coverage ON DEMAND.

The Academy programme is designed to teach you all the skills you need yourself so you will NEVER need to spend a penny on PR in the future.

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PR Academy

One off payment of £2999

PR Academy (pay monthly)

Pay in instalments: 3 x £1050

Once you complete check out, I will be in contact with you to confirm your start date. We’ll then schedule in your first one to one call, and your online training will begin.