I love this video by Coupon Queen Emma Mumford about her story about blogging.

Emma is one of the bloggers featured in my book, the Million Dollar Blog.

Emma’s such an inspiration and in this video, she says:

“Have crazy ambitions and have crazy dreams because it happens. With law of attraction, you teach yourself to know that your dreams aren’t too big. There is nothing too big or out of your league, you can have anything you want in life. And I think in a way it helped me manifest that into my life by constantly just having that gut feeling and having that confidence that I would do it and it doesn’t matter what other says or what qualifications I have …I’m not saying don’t work hard and don’t get good qualifications. Obviously, it’s very important and if you can get them, it’s really beneficial. What I’m saying is that, it’s not the end of the world, it’s not getting to shape your whole life, it’s not going to give you a life sentence of bad jobs and working in places you don’t want to. I’m a big believer of faith and everything happens for a reason. Whatever you dream of you can have and I think I’m a proof of that.”

During the writing of The Million Dollar Blog, I thought a lot about passion and whether that was the only ingredient required for success.

Obviously, if you are fuelled with passion, it follows that it’s much easier to write a blog and persevere with a subject you are genuinely passionate about and would be talking about anyway.

I’m a bit of a dark cloud on the concept that ALL you need is passion! There is nothing wrong in following your passion but you have to choose a niche that not only combines your passions or interests with a viable audience and real monetisation pull.

So before you commit to a blog based in passion alone, analyse your situation, do your research and consider also your financial needs. And analyse where opportunities lie. Slightly like the American gold rush back whenever it was (I am no history expert!) people went were the opportunities lay. And you must do the same thing. 

Remember this; passions ebb and flow too. I was once passionate about New Kids On The Block. I’m not anymore. Whatever your blog is about, it’s going to take time to make good money. So choose an area where passion and interest meets real opportunity. Those together I believe are the combination for success.