I’ve loved working on a new website for television and radio presenter Andrea Catherwood, which has just gone live at www.andreacatherwood.com.
I also art-directed the photoshoot for a fantastic set of exclusive photos for her website.
When on screen and hosting events, Andrea often has a very serious and corporate look, so the aim was to get a set of high impact photos which showcase her more natural, smiley and glamorous side. The job included website design and build, photoshoot and also editing Andrea an updated video showreel.
Moving forward, I’m going to be working on Andrea with content for her website to keep it fresh, updated and to position Andrea as the very current, glamorous thought-leader that she is. The posts will be a mix of serious commentary on topical issues, behind the scenes in Andrea’s life (she does some amazing glamorous things) and also news posts detailing all her work projects, be that presenting on Radio 4 or hosting corporate events.
The idea is that whether you arrive at Andrea’s site as a fan, or as someone considering booking Andrea for work or an event, you are left with no doubt that she has both clout, credibility, expertise and also a touch of showbiz, and is the right person for the job.