A few days ago, I wrote a blog post about how to make press coverage about more than press coverage. You can read the blog post in full, but in summary, I was saying showcasing press articles featuring you on your website effectively closes the feedback loop.
Anyone who missed the original press coverage gets to see it on your site, and when it is situated alongside all your press coverage, it has the double whammy effect of making you look like a person who is routinely interviewed in the media. Ironically, they go away wondering why they haven’t heard about you, which shifts the balance from you trying to tell them about you.
A press page is just part of the arsenal that makes you stand out, which is what matters when you building a personal brand.
So, I have duly gone off and put up my own press page and I think you’ll agree the press page adds to my clout as a media, digital, publicity and business expert.
Of course, I (and now you know) that in actual fact, all these articles have appeared since 2008, so it’s not as though they were all published this week. But a lot of building personal brand is about creating an illusion until that illusion becomes real, and the press page (of course, the press coverage must be genuine) certainly helps!
