I’ve loved working on publicity for Adil Ray, the creator and star of the BB1 primetime sitcom Citizen Khan. I secured Adil a feature interview with the Daily Telegraph, a column in the Radio Times (which was then picked up by the Daily Mail) and an interview with Chris Evans on his hugely popular BBC Radio 2 Breakfast show, following which Adil was invited to appear on TFI Friday.

I also worked with Adil on the Citizen Khan Facebook page, and by using native video and increasing the diversity of content published in the page, the page reach nearly doubled to reach well over a million people in the week before airing. Talk to me about how a mix of traditional publicity coupled with internet marketing can really increase your reach and message.