I’ve been hugely proud to work with the musician and presenter Cerys Matthews on her new ecommerce website. The aim was to create a fantastic showcase of Cerys’ incredible career, plus an integrated online shop where she can now sell her albums and children’s books direct to her fans.

When it comes to celebrity website design, celebrities have a particular set of needs. For a start, unlike most of us, they actually have people googling them – a lot of people! In Cerys’ case, 20,000 people per month put her name into Google. It is therefore hugely important that Cerys, and other celebrities, put up fantastic sites to capture those people interested in them and make a great impression. Like most celebrities, Cerys has put years of hard work into her career and has done some incredibly diverse and interesting things.

Being a former journalist, I know exactly how to use editorial expertise of the sort used by national newspapers and magazines to really show Cerys’ fans just how talented she is, and how much she has achieved.

And as has to be the case with all celebrity website design, everything about this site is geared towards guiding those who are interested in Cerys (the people that in business we’d call ‘hot leads’!) towards her offerings, whether that is buying tickets for her festival, ballets and upcoming events, buying signed copies of her albums, reading her latest news or listening to her hugely successful BBC 6 radio show on iplayer.

The project included site build and design, content and video editing. You can see the site at www.cerysmatthews.co.uk