My team and I have been taking video ads super seriously this year, to the point where nearly all the Facebook ads we put out for clients are in video form. The reason? Videos in general consistently get higher engagement, clicks, and conversions on nearly all platforms (including landing pages) than still images or plain…
Viral content is content that spreads just like a virus through social media – and often ends up reaching mainstream media too. And it’s all because something in the content made people feel compelled to share it. Having your content go viral is every video marketers dream as it means you reach new audiences and…
If you’ve ever thought perhaps you should be using video as part of your business visibility strategy, then you were right! Check out these 19 amazing statistics on the power of video and reach right now for your camera….. According to Dr. James McQuivey of Forrester Research, 1.8 Million words is the value of one…
The idea behind video marketing is very simple. You’re using video to market and promote your brand. Video marketing essentially means using videos to achieve your online marketing goals. Online videos teach, explain, demonstrate, influence, or simply entertain. An Immediate Connection Video marketing works because it creates an immediate connection. Videos evoke feelings and get…
When thinking about video for business, people often wonder what ‘sort’ of video they need. What is going to be the point of this video and have they got the point right? Well my point (!) is that there are no limits to the types of videos you can use for promoting a business, and…
Video, video, video, everyone everywhere says it’s all about video right! And certainly we live in a world in which there are huge opportunities on Youtube, mainly because a) It’s the world’s second largest search engine, so not being on Youtube is like not being on Google. b) Most businesses and individuals are scared of…
You’ve probably heard that video marketing is effective, but in doing exactly what? The answer to this is that video marketing can help in all sorts of your business goals. Here are my top 10 things video marketing can help you with! Raise Brand Awareness Video is great for communicating your brand message. Its ability to…
I’m loving working with the Zita West Fertility Clinic on their digital strategy, part of which is about launching a YouTube channel and using video marketing to build an audience and increase reach. With Zita offering fertility treatment, her clients will always tend to be aged between 30 and 45. Her clients can’t grow with her…
A large part of Jeremy Vine‘s FB strategy is to do with creating and posting native video – uploading quick videos, usually featuring Jeremy chatting direct to the camera, filmed in selfie mode on his iphone. The videos are exclusive to FB, and aren’t posted elsewhere. It’s not posh or slick, but it really works.…
And 1000 per cent better than her old one. (OK, so the 1000 per cent statistic is more the ‘Simon Cowell’ use of the phrase than actual maths, but there is no doubt Zita West’s website video – filmed and edited by, me, naturally – kicks her old one into the dust.) The previous video will…
Plenty of people I know are (quite rightly because it’s important) making or getting made videos for their business or personal brand. And some of them really need to stop right now! Because whilst we all know that video is increasingly important for standing out and showcasing ourselves or our personal brand, crap videos won’t…
I’m a HUGE fan of video for websites. The stats say people are 80 per cent more likely to buy or engage after watching a video. And you only have to think of your own behaviour when it comes to engaging with people, buying services from people or trusting people after watching a video. You just…
I know I’m always going on about video, and how if you are a talented person wanting to show your work, then video is something you must consider. It simply makes you more bookable. It immediately demonstrates your abilities, showcases your personality and helps people connect with you before they buy or book you. It…
With many of my web clients, I take the images for their site myself, but in the case of celebrities I usually employ an experienced celebrity photographer. I’ve recently been working with the ITV broadcaster Mary Nightingale, to create, design, build launch her brand new official website marynightingale.tv Part of the goal was to make the…