Coming from the traditional print media, I find the concept of what makes good content, and the meaning of ‘good’ fascinating and also highly bemusing. You see the concept of ‘good’ is changing rapidly and the baton of decision is being passed with increasing pace from the ‘old school’ – the editors, the commissioners –…
I love it when some of the world’s greatest thought leaders in the world say exactly what I have been thinking! And recently it was Seth Godin (I should say ‘my friend’ Seth seeing as I interviewed him for my book….), who on one of his daily emails wrote the following about searching for the…
I’d like to tell you a story about Dr Zoe Norris, a GP in East Yorkshire. You might know of Dr Norris from the Channel 4 series ‘NHS £2 Billion A Week & Counting’ and also her appearances on Newsnight, BBC Breakfast, Radio 5 live and local radio. She speaks as a voice for the…
I was with my client Sara Simmonds, a highly respected fashion consultant who is developing a new platform – and I mean digital platform, not the shoe – for the luxury fashion industry, today (that’s us in the photo up there!). And we were talking about how Sara wants to become, and really needs to…
I’ve been working with television and radio presenter Andrea Catherwood for the past few months, first designing and building her new official website at www.andreacatherwood.com, and now helping her raise her profile through thought leadership. Thought leaders are considered informed opinion leaders, they are trusted and inspirational and not afraid to step forward and have…
I teach my clients how to use content to become thought-leaders or to drive their own publicity. By publishing articles, videos, research, or any other form of original content regularly, potential clients and members of your industry begin associating you and/or your brand with insightful ideas and regarding you/your company as authoritative and having expert…