Today, I’d like to tell you a story about working with the former Minister of State for Employment, Esther McVey, whose brand new website and personal branding has just been set live. I first met Esther many years ago when I was working at the Daily Mail newspaper, and was commissioned the most nightmare article…
I loved taking being a guest on LBC radio’s The Business Show on Monday night. During the hour long programme, myself, the presenter Clive Bull, and Emma Jones, the wonderful founder of Enterprise Nation (which supports thousands of small businesses across the UK), answered questions from members of the public looking for help with their…
Lisa has been a make up artist to the stars for around 20 years, but was increasingly noticing the landscape changing in terms of how TV channels and production companies book make up artists. All her work came from word of mouth but with younger make up artists promoting themselves online, Lisa wanted to increase…
I’ve been working with Zita West, who runs a well known natural fertility and IVF clinic in central London (as is the author of 12 books on pregnancy and conception) for a few months now. Our goal is to grow enquiries at the clinic, raise awareness of Zita, her work and her products and build an…
I’ve loved working with TV presenter Martel Maxwell on her brand new website which you can see at www.martelmaxwell.com While we were working together, we came up with a phrase #nailingit and our goal became to make it clear to anyone taking even just a glance at Martel’s site that she is totally nailing life…
I was with my client Sara Simmonds, a highly respected fashion consultant who is developing a new platform – and I mean digital platform, not the shoe – for the luxury fashion industry, today (that’s us in the photo up there!). And we were talking about how Sara wants to become, and really needs to…
I’ve recently been working with Dr Jane McCartney, a leading UK psychologist and expert on weight loss and emotional overeating. We’ve been transforming her book Stop Overeating: The 28-day plan to end emotional eating into a digital e-course and I’ve been helping her update her website and digital strategy in order to Instantly establish herself as a…
A large part of Jeremy Vine‘s FB strategy is to do with creating and posting native video – uploading quick videos, usually featuring Jeremy chatting direct to the camera, filmed in selfie mode on his iphone. The videos are exclusive to FB, and aren’t posted elsewhere. It’s not posh or slick, but it really works.…
I was thrilled to talk at the Festival of Female Entrepreneurs yesterday in Bristol as part of a panel discussing ‘How to turn a blog into a business.’ We discussed how a little blog I started in 2008, to enable people with stories they wanted to share with the media to contact me (at the…
(Photos: courtesy of Obradovic photography) For the past three months, I’ve been working on the publicity for the Good Life Experience festival. In all, I secured the event and its organisers, Cerys Matthews and the Gladstone family, over 60 pieces of coverage, including national newspapers and glossy magazines, television, radio, local press and online coverage.…
I’ve loved working with Lizzie King on her new website www.lizzieloveshealthy.com Lizzie has built up a huge following of over 10,000 people in Instagram through posting her quick and easy gluten, sugar and dairy free family meals on the social network. Yet she had no way to convert the interest in her and her recipes into…
I’ve had a fantastic run of coverage for Cerys Matthews, the Gladstone family and their Good Life Experience festival of music, food and the great outdoors, including articles in the Telegraph, Financial Times, Mail on Sunday and Times, as well as plenty of magazines and local media including newspapers and radio. But getting a client…
I’ve loved working with the hugely talented and downright lovely Jeremy Vine on his website. The idea was to have a magazine-style site that showcases Jeremy’s diverse talents and offerings, but that is also a place for him to blog and share the content that he creates. The site is clean, crisp and minimalist, and…
(Photos: courtesy of Obradovic photography) I’m loving doing the publicity for Cerys Matthews and the Gladstone family, who together are running the Good Life Experience festival of food, culture and the great outdoors this September. And what is best of all is seeing the publicity I’ve secured starting to be published.
I first started working with talented sisters-in-law, Louisa and Sal, who make and curate beautiful jewellery, principally using semi-precious gems, silver, gold and freshwater pearls, a few months ago. The idea was to revamp their ecommerce store, take them out of their comfort zone and help them propel their business to the next level. Although…
I’ve loved working on a new website for television and radio presenter Andrea Catherwood, which has just gone live at www.andreacatherwood.com. I also art-directed the photoshoot for a fantastic set of exclusive photos for her website. When on screen and hosting events, Andrea often has a very serious and corporate look, so the aim was to…