New website & personal brand launch for former Minister of State for Employment, Esther McVey

Today, I’d like to tell you a story about working with the former Minister of State for Employment, Esther McVey, whose brand new website and personal branding has just been set live. I first met Esther many years ago when I was working at the Daily Mail newspaper, and was commissioned the most nightmare article…

Turning Dr Jane McCartney’s book into a digital course

I’ve recently been working with Dr Jane McCartney, a leading UK psychologist and expert on weight loss and emotional overeating. We’ve been transforming her book Stop Overeating: The 28-day plan to end emotional eating into a digital e-course and I’ve been helping her update her website and digital strategy in order to Instantly establish herself as a…

Publicity success: 60 pieces of coverage for the Good Life Experience

(Photos: courtesy of Obradovic photography) For the past three months, I’ve been working on the publicity for the Good Life Experience festival. In all, I secured the event and its organisers, Cerys Matthews and the Gladstone family, over 60 pieces of coverage, including national newspapers and glossy magazines, television, radio, local press and online coverage.…

New site launch: TV presenter Andrea Catherwood

I’ve loved working on a new website for television and radio presenter Andrea Catherwood, which has just gone live at www.andreacatherwood.com. I also art-directed the photoshoot for a fantastic set of exclusive photos for her website. When on screen and hosting events, Andrea often has a very serious and corporate look, so the aim was to…