A Tale of Two Feeds: Just What Is The Difference Between Facebook And Instagram?

This week I want to share with you some research straight from Facebook HQ about the differences between Facebook and Instagram. In a recent study called ‘A Tale of Two Feeds’, marketing science researchers at Facebook explored how various groups of people relate to Facebook and Instagram and explained what their research revealed about how…

Why I’m obsessed with Facebook custom & lookalike audiences – and you should be too (if you are using Facebook ads in your business)

On Wednesday evening, I’m delivering my first ‘official’ training session on behalf of Facebook (it’s going to be at the British Library: tickets here). So I’ve been preparing my content and thinking about, from everything I learned at Facebook HQ, what, given I’ve got just an hour, are the most important things to tell other people so they…