It is the week of romance and magic, with Prince Harry and Megan Markle (don’t you just think she’s great by the way!), and now Google and Facebook….. What I’m talking about is an article I that I LOVED this week about how Google & Facebook work better together than alone. A lot of people see…
As some of you guys know, for the past 12 months I’ve been working directly with Facebook as a trainer for their She Means Business campaign. And when we started work at the start of 2016, training 10,000 women in a year seemed like a tall order. Well – we’ve done it! And yesterday I…
Everybody has an opinion about the future PR. Where is it headed? What does it look like? Does it even exist? I’m actually giving a talk on Wednesday at Performance In Live about this very topic, which got me thinking about the fragmenting of media and why companies need to take a digital-first approach to…
Coming from the traditional print media, I find the concept of what makes good content, and the meaning of ‘good’ fascinating and also highly bemusing. You see the concept of ‘good’ is changing rapidly and the baton of decision is being passed with increasing pace from the ‘old school’ – the editors, the commissioners –…
If you’re anything like me, you arrive at this point in the year filled with grand plans and new ambitions! It’s to do with that ingrained-from-childhood-September-is-back-to-school, a time for refocus, new learning, plans and achievements. And with learning in mind, one of the things my team and I have been focusing on this week is…
This week I want to share with you some research straight from Facebook HQ about the differences between Facebook and Instagram. In a recent study called ‘A Tale of Two Feeds’, marketing science researchers at Facebook explored how various groups of people relate to Facebook and Instagram and explained what their research revealed about how…
Ok so not quite – but this week there were two major pieces of news from Facebook HQ. The first is that Facebook officially boasts more than 2 billion active users per month… and this number is growing every single day. The second piece of news is that (and this will resonate more with people like…
I was recently talking to a new private clinic regarding their online marketing strategy. And like everyone, they had an idea of what they wanted to have done, which revolved around social content and Facebook ads. Both social content and Facebook ads are absolutely important elements of building visibility and promoting your business online. But…
Today I want to talk about webinars. I love doing webinars myself and find them a really powerful way to connect with people and share what I do, and I’m also loving running webinars for clients, particularly the private fertility clinic Zita West. Working with a clinic like Zita West is amazing (and everyone else at…
Another week, another webinar 🙂 Has anyone around here noticed I am obsessed with webinars? That is running them, not going to them….. although I have been to a lot of webinars too. From my own experience and that of my clients who have ‘real world’ businesses (as opposed to businesses that operate purely online),…
I was recently talking to a potential new client regarding their online marketing strategy. And like everyone, they had an idea of what they wanted to have done, which revolved around social content and Facebook ads. Which is great! These are both absolutely important elements of building visibility and promoting your business online.…
On Wednesday at 1pm, I’ll be running a repeat of the training I delivered last week at the British Library on How To Use Facebook For Business. Except this time I’ll be doing it as a webinar! Which means no travelling, no leaving your house, no schlepping across London, no risk of Ubers being on…
On Wednesday evening, I’m delivering my first ‘official’ training session on behalf of Facebook (it’s going to be at the British Library: tickets here). So I’ve been preparing my content and thinking about, from everything I learned at Facebook HQ, what, given I’ve got just an hour, are the most important things to tell other people so they…
Recently, I was talking to one of my one-to-one mentoring clients about Facebook ads, and telling her about how I recently used them to run a client webinar which went on to have 500 sign ups at an ad cost of around £100, and has so far generated over £15k in sales. And I also shared how…
For the past 3 months, I’ve known that I would have the opportunity to become one of only 8 Facebook accredited She Means Business trainers in the UK (and here I am with my certificate!) Research suggests that 900,000 more businesses would be created if the UK achieved the same level of female entrepreneurship as…
This is a question a client asked me recently, and I know it’s something a lot of people wonder about. And as always when it comes to a digital strategy and the online world in which everything works both separately and together, the answer is yes – and no. Let me explain If you think…