This week the blog is coming from White City Place, which is where our new office is. It’s lovely and sunny and I’m sitting in front of the ‘podcasting pod’ to discuss four of the most common ecommerce pain points when it comes to running paid traffic to your ecommerce brand. I’m really lucky because…
I recently spoke for Facebook at Olympia as part of the Top Drawer exhibition. At the end of the talk, I was asked to give my top 3 tips for getting started with advertising on Facebook and this video is the result! First of all it is essential for any business owners out there to…
If you follow digital marketing at all, you will have heard about the Facebook ads algorithm update. Cue: Screaming But what does this update actually mean for your business? (And you can stop screaming right now) The algorithm change is something that (not surprisingly) came up in a talk I did on Sunday at Olympia…
The Bolt motto when it comes to website and social content is minimum input, maximum output. And we’re talking minimum input from the people we work with, not from us! But what does that really mean? Well most people product social content ‘on the day’ and as such face a never ending tyranny of ‘What…
Remember last week when I talked about the importance of a sales funnel and shared my top tips for creating a successful one? Well, I want to share the sales funnel we built for Fritton Lake Retreats, which has helped drive over £2 million in off plan property sales. Fritton Lake a luxury luxury lakeside…
One of the most commonly spoken words inside my brain and out loud is ‘sales funnel.’ Yes, that is how we roll at Bolt Digital. I spend all day every day funnelling website traffic from here to there, trying to turn them into ‘leads’ (aka customers) both for my clients and even us as an…
Last week was super exciting because I got to go to Downing Street as part of Enterprise Nation’s monthly visits to Downing Street to meet the prime minister’s business adviser, Jimmy McLoughlin, and share our thoughts and advice on the UK’s enterprise environment. It immediately became clear how much the modern world we live in now –…
This is an unusual (and long) post. Because I want to talk about two very different, seemingly unrelated stories but how together they show us how much the digital landscape is changing our world and most importantly our ability to be heard. Story 1 – Are national newspapers short of stories? Earlier this week, I…
Last week I did a webinar AND real world presentation at the SheerLuxe Digital Conference on FB ads. And afterwards a couple of people said to me that they felt overwhelmed, not just by my presentation (thank god) but by the new world and the new norm of all the ‘stuff’ they need to know…
Last week, I was invited to talk at Marie Claire Future Shapers Live event in Central London about personal branding. I sat on a panel alongside some brilliant women to discuss why we need to be thinking about our personal brands, how to build one, what to do next as well as answering questions from…
Content eh. We all know that – in theory at least – there’s too much of it in the world, yet without it, it’s very hard to even begin to reach the goals that you might have. Want to build a social following? OK so you’ve got to create content. Want to build your email list?…
I’ve recently had a few people say things to me such as ‘I got a mention in the Daily Mirror, why haven’t I sold out of stock?‘ or ‘I’ve done some blogging, why isn’t my website at the top of Google?‘ or ‘I’ve started an Instagram account and posted a few times, why aren’t I…
They say the most important book in your life is the one you write yourself. Writing a book is still one of the most powerful ways to up your game as an entrepreneur, visible expert or business owner. And talking about this today is particularly apt because just yesterday, for example, I was on invited…
Over in my new Facebook Group #GetVisible this week, we’ve been talking about visibility. And specifically, what is it about visibility that, when you’re an expert, professional or authority figure (ie when YOU are your business) is the struggle. I ran a quick poll and actually thought the top answer would be about the technology.…
Today, I attended the launch of Facebook’s #shemeansbusiness campaign. The whole idea behind it is that when women succeed, we all win. And the campaign, which is partnering with Enterprise Nation, aims to train 10,000 women in Facebook For Business skills in 2017. And there’s an extra special reason this was exciting I’ve been invited…
I’m not a mad fan of poems BUT this one landed on my Facebook feed a few days ago, and I thought it was perfect for welcoming a new year. Whether you’re a she or a he, it’s all about dumping all the baggage and nonsense that holds us back from our grand plans! …