A quick screenshot from last night, when I was invited to sit on a panel talking about female entrepreneurship for European Commission Startup Europe Week 2016. One of the great messages came from my fellow panelist Yasmina Siadatan, who won the Apprentice but also happens to be (randomly) one of my brother’s friends sisters! She…
When I started working with Jeremy Vine in July 2015, he didn’t really use Facebook personally, had no Facebook page and didn’t really get how FB could work for him in terms of engaging with his fans. He was starting literally from zero. Today, just seven months on, he has 30,000 likes on his official page…
Yesterday, I attended Shaa Wasmund’s business bootcamp (a brilliant day of learning), where her business partner Matt Thomas gave a superb talk about content strategy, including what it is, why you need one and the benefits it brings. And in case you were wondering what it comprises, this slide from his talk sums it up…
Someone asked me this question the other day, and I keep thinking about what the answer is. It reminds me a bit of the well known philosophical question “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The idea of the tree conundrum is that it raises…
I always like to imagine what exactly the HMRC online bank account looks like at this time of the year as self-employed people across the country finally cough up what we owe. Is someone sitting there hitting refresh watching the numbers get higher and higher and nearly fainting with delight, or do they have a…
I’ve just set up a pay-per-click campaign (ppc campaign) with Google Adwords for a client, and it got me thinking about the 6 years I ran my online press agency business, during which time I spent up to £3000 per month on PPC, which was responsible for bringing in around 30% of our total site…
I’ve loved working with TV presenter Martel Maxwell on her brand new website which you can see at www.martelmaxwell.com While we were working together, we came up with a phrase #nailingit and our goal became to make it clear to anyone taking even just a glance at Martel’s site that she is totally nailing life…
I was with my client Sara Simmonds, a highly respected fashion consultant who is developing a new platform – and I mean digital platform, not the shoe – for the luxury fashion industry, today (that’s us in the photo up there!). And we were talking about how Sara wants to become, and really needs to…
If you have any doubt at all about whether it’s worth blogging, or pursuing a content strategy, just ask Elegant Themes, a technology company that produce Divi, a web builder popular with web designers. In a recent newsletter, they detailed the outcome of their 2015 content (aka blogging) strategy, and the results are both astounding…
There are many industries that have faced dramatic digital disruption and yet still, the changes they are enduring remain only in their infancy. While we are all, for instance, stunned at the growth of Uber and the disruption to the black cab and minicab industry, with driverless cars on the horizon, the disruption has not…
I’ve been working with Radio 4 presenter Andrea Catherwood this year on her website and publicity, and through pitching topical opinion lead ideas to the Daily Telegraph, she has now become a writer for them. This is brilliant for her positioning and also helps her become known as a thought leader. After this piece was…
Working mainly with high profile and generally all round talented people, I’m often asked about the sort of website you need for a strong personal brand, or for raising your profile. It’s easy to look across the internet and think ‘look at all these different people with different types of websites‘ and end up feeling…
I’ve been working with Sky news presenter Samantha Simmonds throughout the year, helping her raise her profile. One of the ways we’ve been doing this is via producing lively and topical opinion articles for Samantha’s own website, which then get picked up and used by the national papers. The process enables her to have more…
Every day, the Sky News programme features a slot called ‘Morning Stories’ (a cross between Radio 4s ‘Thought of the Day’ and the Guardian’s ‘Comment is Free’ slot). Last Friday, my client Zita West, the founder and CEO of the Zita West Fertility Clinic appeared on the show, discussing her unique fertility methods which blend the…
I recently worked with the wonderful Jeremy Vine – tv presenter, radio presenter, dancer extraordinaire, author and all round brilliant person – on his new official website http://jeremyvine.tv and Facebook strategy ahead of his appearance on Strictly Come Dancing. Here is what Jeremy said about me!
I’ve recently completed a brand new website for Mayfair based lawfirm, Meaby. We used celebrity photographer Steve Poole to take a set of sensational photos of the Meaby’s team to really help them stand out from the crowd. The image of some of the team walking along the street outside their office is the shot…