When you’re raising your profile or using the internet to build your business online and give you increased flexibility in your life, it’s only natural to want quick results. And as humans, I think we have a natural tendency to want immediate results!! And so if you write a blog post or get a piece…
Lisa has been a make up artist to the stars for around 20 years, but was increasingly noticing the landscape changing in terms of how TV channels and production companies book make up artists. All her work came from word of mouth but with younger make up artists promoting themselves online, Lisa wanted to increase…
I’ve been working with Zita West, who runs a well known natural fertility and IVF clinic in central London (as is the author of 12 books on pregnancy and conception) for a few months now. Our goal is to grow enquiries at the clinic, raise awareness of Zita, her work and her products and build an…
You’ve probably heard that video marketing is effective, but in doing exactly what? The answer to this is that video marketing can help in all sorts of your business goals. Here are my top 10 things video marketing can help you with! Raise Brand Awareness Video is great for communicating your brand message. Its ability to…
If you’ve started blogging and are wondering about commercialising your blog, of if you’d like to start a blog and want to be sure it earns you money, or you’re thinking about using content to build your existing business, then I’d like to invite you to join me at an exciting event at Somerset House on…
Join me to hear about turning your passions into pounds I’d love to invite you to join me, PR expert Jessica Huie MBE and prolific mummy blogger Vicki Psarias, one of the UK’s most successful bloggers, on Friday 18th of April at the British Library for a talk on how to turn your passion into pounds, leverage the…
Nick Gold is the MD of Speakers Corner and current Chairman of the European Association of Speaker Bureaus (EASB). His clients include corporations willing to spend significant fees on the right speaker and Nick knows what makes a great personal brand. His top tips are
Building a personal brand takes time, and needs to be done step by step, piece by piece, both online and offline, and day by day within the industry and niche in which you operate, but the results will be well worth the effort. The benefits will include having more influence, other people wanting to work with you, becoming…
I’m loving working with the Zita West Fertility Clinic on their digital strategy, part of which is about launching a YouTube channel and using video marketing to build an audience and increase reach. With Zita offering fertility treatment, her clients will always tend to be aged between 30 and 45. Her clients can’t grow with her…
I’ve spent the past few weeks interviewing and connecting with some of the greatest bloggers in the globe for my book (to be published September!) The Million Dollar Blog. And what has been great is beginning to understand all the ways in which blogs and websites are monetised. What follows is loosely organised in the…
If someone gives you a old bucket and it’s leaking, how do you fix it? Simple: you turn it round and around, upside down, up to the light and try to identify all the holes in it. You might run a few tests to locate exactly where the holes are, such as putting water in…
For those who run pay per click (PPC) ad campaigns with Google, this week has delivered is a bit of a watershed moment. Because Google has confirmed that it’s PPC display system is being altered. The sidebar is going (and all the sidebar ads in it) and Google is making space for four adverts above the…
I’m getting quite into these philosophical posts, even though I’ve never really ‘got’ philosophy and some philosophical questions just end up with my brain disappearing down some sort of strange rabbit hole where I realise there is no answer which then totally does my head in even further. But this is something I’ve been thinking about…
I loved an article this week on the Business of Fashion (the fashion industry’s Bible) about what fashion brands are calling the Digital Iceberg. You can read it in full here – or keep going for my take on digital icebergs and what lies beneath. So according to research by the Activate, the American technology and…
I’m often asked by my clients about getting their brand new website to the top of Google. And this is not a surprising question because we all know that being at the top of Google for the keyword you want to be ranking for is one of best things in life right! Mostly because it…
I’ve loved working with Alastair Donald of Hokan Bowls, helping him promote his new stackable ceramic bowls that are all about storing food in style and go from the fridge to freezer to microwave to oven to table in one fell swoop!