Today, I’d like to tell you a story about working with the former Minister of State for Employment, Esther McVey, whose brand new website and personal branding has just been set live. I first met Esther many years ago when I was working at the Daily Mail newspaper, and was commissioned the most nightmare article…
Oh, how I do feel a twinge of envy for the ‘happy’ women currently enjoying their ‘happy’ lives at the advertising agency Saatchi & Saatchi. How lovely it must be to be motivated not by ‘vertical ambition’ but an intrinsic, circular ambition to be happy, in which one no doubt walks in circles chanting ‘Am…
Ah, our 20s. Some of the most fun and carefree times of our lives. And a natural result of total distraction with social and love lives is waking up somewhere close to 30 and finding yourself thinking ‘Erm, can someone remind me why I am even a doctor/teacher/lawyer/insertyourprofession here after all’. So what happens if…
It’s cool, fun and judging by its 500 million active followers, immensely popular, largely because of the power of pictures to communicate better than words, especially for visually lead or female facing brands, businesses and personalities. But how do you go from just any-old-filter-and-picture-filled Instagram account to one of those beautifully styled, themed and crafted…
One of the first things I say to almost everyone I work with is ‘You need a proper photoshoot’ And this isn’t because I’m some sort of photoshoot addict (although they are fun!) It’s because everything that people want me to do for them – help them with their online brand & presence, sort their…
The idea behind video marketing is very simple. You’re using video to market and promote your brand. Video marketing essentially means using videos to achieve your online marketing goals. Online videos teach, explain, demonstrate, influence, or simply entertain. An Immediate Connection Video marketing works because it creates an immediate connection. Videos evoke feelings and get…
On Saturday, I gave a talk in East London alongside parenting blogger Vicki Psarias (aka Honest Mum) about innovative ways to make money online. We covered all sorts of routes to making money online, but what struck me most was that the real issue many people face isn’t so much about the ‘hows’ as to…
Join me this Saturday in East London, where I’ll be talking at the annual Britmums Live conference on ‘How to make ££ digitally.’ I’ll be sitting on a panel alongside my good friend Vicki Psaris (aka Honest Mum) and Richard Leake, Senior Publisher Development Manager at Affilinet. As blogging and social media have evolved, so…
I’m a massive believer – in fact, I know – that through content creation (whether that is blogging, vlogging or creating content for social media), you can do all sorts of things that otherwise would be anything from costly to impossible, from building your business and brand, reaching new audiences, improving your websites’ ranking and generating more opportunity…
Ah, the curse of the non performing site! As experienced by literally every single website owner in the world……. And it goes something like this. You launch your new website and get a flurry of visitors (such as your friends, former colleagues, and, of course, your mum). Two days later, you check your bank account,…
I loved a presentation by Trendwatching last week about ‘betterment’ and how betterment in our lives is the thing we are all doing now. Trendwatching monitor global consumer trends (and sell this information to big brands) and they are seeing that in general, people are moving away from consumerism and pursuit of wealth to the…
When people Google your name, what comes up? Because in this day and age, we are who Google says we are. The very first thing people are going to do when they hear about you, and your services, or after having met you and been impressed by you or wondered more about you is look…
When thinking about video for business, people often wonder what ‘sort’ of video they need. What is going to be the point of this video and have they got the point right? Well my point (!) is that there are no limits to the types of videos you can use for promoting a business, and…
Yesterday, Business Secretary Sajid Javid announced an investigation into non-compete clauses in employment contracts which prevent employees leaving their job from starting their own rival firms. This is part of Javid’s long term goal to support entrepreneurship in the UK.
Video, video, video, everyone everywhere says it’s all about video right! And certainly we live in a world in which there are huge opportunities on Youtube, mainly because a) It’s the world’s second largest search engine, so not being on Youtube is like not being on Google. b) Most businesses and individuals are scared of…
I loved taking being a guest on LBC radio’s The Business Show on Monday night. During the hour long programme, myself, the presenter Clive Bull, and Emma Jones, the wonderful founder of Enterprise Nation (which supports thousands of small businesses across the UK), answered questions from members of the public looking for help with their…