We live in a world in which content creation equals visibility – thanks to our new rulers, Google and the giant social platforms such as Facebook, Twitter and Instagram. And while sometimes they can seem like monsters that need feeding, what is absolutely the case is that when you feed the monster (and feed it…
I’d love to invite you to join me and two of the UK’s most successful visibility experts for the ultimate day long masterclass on how to raise your profile and increase sales. This workshop is for anybody struggling to drive traffic to their website, secure new clients and customers, or failing to stand out in…
When I worked for national newspapers, I used to go out and about up and down the UK, interviewing all sorts of people from all sorts of backgrounds. Over the years, I’ve sat and I’ve listened to people from the most diverse of backgrounds, who live both the most chaotic and privileged of lives, and…
‘You have it within you to achieve your goals. But so many of us are stuck: in patterns, in careers, in ruts. And we stay stuck, hoping, waiting and praying for someone or something else to make the changes that we need to make. I want to share with you how I found the courage…
When it comes to online success or online visibility for a personal brand or business, most people understand what the big picture looks like. They look at what their competitors, or those they admire the most and want what they’ve got. Those building personal brands say things to me like: ‘I want webinars, and online…
From fashion to professional services, blogging can be hugely profitable, so whatever your reason it’s not at all surprising that you want to make this online world work for you. But you may still be far from convinced or understand how exactly blogging converts into cash or where the true benefits of blogging lie. So…
I’ve loved working with composer Georgie Hay on her personal brand, unique positioning and website. The project also included a professional photoshoot. Georgie’s brand new site went live recently and she said: ‘Thank you for creating such a wonderful website for me. I am so happy with it and I know it will set me…
OK, so I’m not really, but I have extracted that sentence from a genuine email I received this week! There are so many reasons I was stunned by sentence, not just the thought of this person in a jacuzzi writing an email, but also the technology involved. In the email, the person apologised for any typos,…
I’m writing this on the train on my way home from Ted X Royal Tunbridge Wells, where I just gave my first ever Tedx Talk, called ‘It’s About Time To Step Out From Beneath The Fickle Finger Of Fate’. It wasn’t so long ago (erm, 6 weeks ago to be precise!) that I was watching…
I loved this image by Hallam Internet as soon as I saw it. Sometimes it’s hard to describe the complexity and interlinking of digital marketing and online visibility, and this visual does it perfectly. It covers all forms of online marketing including Customer Relationship Management (CRM), Pay Per Click Advertising (PPC), Search Engine Optimization (SEO) and…
I’ve loved working with journalist, broadcaster and social commentator Celia Walden on her brand new website. Like so many, Celia is new to the online world and making her first steps into having an online home for her personal brand. It’s so important to have an online home that looks good, even if its just…
This week, I gave a talk at Stylist Live called ‘From Blog To Business’. During the Q&A, one lady’s question really stood out. She was talking about how she writes a blog post, and then procrastinates over it for hours, emailing it to several people to review, making all their changes (of course, if you…
Over the following weeks, I’m going to be showcasing the blog stars and experts featured in my book, The Million Dollar Blog. Today, let’s hear from fitness vlogger Carly Rowena Meet Carly Carly Rowena is a fitness instructor and fitness vlogger who is known for her down to earth, professional and realistic approach to everything…
Nearly everyone I work with wants to build their following on Instagram. After all, we’ve all heard the rumours, Facebook is dying (apparently young people don’t like it because their parents are on it) and Instagram is where it is at, innit. I don’t see Facebook going anywhere for a long time, but it’s absolutely…
Over the following weeks, I’m going to be showcasing the blog stars and experts featured in my book, The Million Dollar Blog. Today, let’s hear from Craig Landale, the founder of Menswearstyle Meet Craig Craig Landale, 31, is the owner of Menswear Style, a men’s fashion blogazine that in 2015 was highly commended in the UK…
I love this video by Coupon Queen Emma Mumford about her story about blogging. Emma is one of the bloggers featured in my book, the Million Dollar Blog. Emma’s such an inspiration and in this video, she says: “Have crazy ambitions and have crazy dreams because it happens. With law of attraction, you teach yourself to…