If your Saturday nights are anything as wild as mine, then you may well find yourself ‘enjoying’ weekly instalments of The X Factor and Strictly Come Dancing between now and Christmas. And one thing I’ve already noticed about this years X Factor as opposed to be the past 100 years of X Factor is that…
If you’re anything like me, you arrive at this point in the year filled with grand plans and new ambitions! It’s to do with that ingrained-from-childhood-September-is-back-to-school, a time for refocus, new learning, plans and achievements. And with learning in mind, one of the things my team and I have been focusing on this week is…
Why oh why does Facebook keep changing? It is even worse than some sort of toxic boyfriend from the 90s. And the worst thing about Facebook is that if you are using it for your business you can’t even escape it….. All you can do is try to keep on top of it all. So,…
I love it when some of the world’s greatest thought leaders in the world say exactly what I have been thinking! And recently it was Seth Godin (I should say ‘my friend’ Seth seeing as I interviewed him for my book….), who on one of his daily emails wrote the following about searching for the…
Last week was super exciting because I got to go to Downing Street as part of Enterprise Nation’s monthly visits to Downing Street to meet the prime minister’s business adviser, Jimmy McLoughlin, and share our thoughts and advice on the UK’s enterprise environment. It immediately became clear how much the modern world we live in now –…
This week I want to share with you some research straight from Facebook HQ about the differences between Facebook and Instagram. In a recent study called ‘A Tale of Two Feeds’, marketing science researchers at Facebook explored how various groups of people relate to Facebook and Instagram and explained what their research revealed about how…
Ok so not quite – but this week there were two major pieces of news from Facebook HQ. The first is that Facebook officially boasts more than 2 billion active users per month… and this number is growing every single day. The second piece of news is that (and this will resonate more with people like…
This is an unusual (and long) post. Because I want to talk about two very different, seemingly unrelated stories but how together they show us how much the digital landscape is changing our world and most importantly our ability to be heard. Story 1 – Are national newspapers short of stories? Earlier this week, I…
Last week I did a webinar AND real world presentation at the SheerLuxe Digital Conference on FB ads. And afterwards a couple of people said to me that they felt overwhelmed, not just by my presentation (thank god) but by the new world and the new norm of all the ‘stuff’ they need to know…
Last week, I was invited to talk at Marie Claire Future Shapers Live event in Central London about personal branding. I sat on a panel alongside some brilliant women to discuss why we need to be thinking about our personal brands, how to build one, what to do next as well as answering questions from…
Content eh. We all know that – in theory at least – there’s too much of it in the world, yet without it, it’s very hard to even begin to reach the goals that you might have. Want to build a social following? OK so you’ve got to create content. Want to build your email list?…
I was recently talking to a new private clinic regarding their online marketing strategy. And like everyone, they had an idea of what they wanted to have done, which revolved around social content and Facebook ads. Both social content and Facebook ads are absolutely important elements of building visibility and promoting your business online. But…
Today I want to talk about webinars. I love doing webinars myself and find them a really powerful way to connect with people and share what I do, and I’m also loving running webinars for clients, particularly the private fertility clinic Zita West. Working with a clinic like Zita West is amazing (and everyone else at…
Viral content is content that spreads just like a virus through social media – and often ends up reaching mainstream media too. And it’s all because something in the content made people feel compelled to share it. Having your content go viral is every video marketers dream as it means you reach new audiences and…
I was recently interviewed for The Escape The Rat Race podcast where I talked about my career, my book and why content is the key to so much of what we want from our lives. Actually, a lot of that podcast ended up being about the period in my life after I sold my business.…
I’ve recently had a few people say things to me such as ‘I got a mention in the Daily Mirror, why haven’t I sold out of stock?‘ or ‘I’ve done some blogging, why isn’t my website at the top of Google?‘ or ‘I’ve started an Instagram account and posted a few times, why aren’t I…