Having started, grown and sold the award-winning online press agency Talk to the Press, Natasha is an entrepreneur, web designer, digital strategist and publicist who now works with high profile and talented individuals to help them raise their profile and personal brand.

Taking the J-count down

Earlier this month, Ellen Petry Leanse appealed for women to stop using the word ‘just’ during conversations at work. In an article for Business Insider that quickly went viral, she claimed the word is childish and dilutes the impact of what you are saying. She wrote ‘A few years back I noticed something: the frequency with…

Working with a rising Instagram star on monetising her social media following

Today, I’m at a photoshoot for Lizzie King, otherwise known as @vitalovebaby on Instagram (well, when I say ‘at’ at photoshoot, I mean the photoshoot is happening in my kitchen, as completely incidentally, I rent out my house as a location house and location kitchen for all sorts of editorial shoots and filming for television commercials,…

On habits – and content

We are only 8 days into July and I’ve already published 8 blog posts. And if you’re wondering what is going on (because obviously this isn’t normal), well I’m taking part in Sarah Arrow’s 30 day blogging challenge which is FORCING – yes, I am not joking, this terrifying woman is literally sitting in the…

New site launch: TV presenter Andrea Catherwood

I’ve loved working on a new website for television and radio presenter Andrea Catherwood, which has just gone live at www.andreacatherwood.com. I also art-directed the photoshoot for a fantastic set of exclusive photos for her website. When on screen and hosting events, Andrea often has a very serious and corporate look, so the aim was to…

Celebrities are the ultimate ‘digital influencers’ yet many don’t realise how to fully monetise this element of their personal brand

There is an interesting article in today’s Sunday Times Style magazine about blogging and the monetisation of blogs. For an ordinary person, this involves building a strong personal brand and a following, and then getting paid for sponsored posts. Once the reach and audience is there, beauty and fashion bloggers can command huge fees because…

personal brand

What is a digital media strategy?

A media strategy has always been about speaking, via mass communication, to new and interested audiences about your services and news. A decade or so ago, it involved looking across the media, by which I mean largely newspapers and magazines, tv and radio, thinking about which publications your target audience were likely to read or which shows…

How Princes Charles, William and Harry use their website to create their own publicity

Ever since I sold my online news agency in 2014, and started thinking how I could bring together my particular combination of expertise in digital, websites, journalism and publicity, I have become obsessed with the potential that well-known individuals have to use the internet and their websites (coupled with editorial skills) to not only engage with…

Musings on lifestyle creation

For the past month or so, I’ve been working with the musician and presenter Cerys Matthews (in fact, the new website and e-commerce store that I’ve built for her has just gone live here www.cerysmatthews.co.uk) And what has been amazing about working with someone like Cerys is realising just how incredibly talented and hardworking she is. Who…