This week, Marks & Spencer announced they are shutting a total of 100 stores adding to the sense of crisis facing the high street as other names including Toys R Us are lost. Part of closing stores is about – of course – the digital revolution, changing consumer habits and M&S is indeed shifting money…
I’m writing from New York, where I’ve come for the VoiceCon conference hosted by Gary Vaynerchuk and speakers from Google, Amazon and the influencer Jay Shetty. It’s been a mindblowing 24 hours all about ‘Voice’, which is published media in the form of audio. There’s been a lot of debate on podcasts, but also…
This week I was invited, as one of eight founder trainers for Facebook’s ‘She Means Business’ campaign to Facebook HQ to discover all the new developments rolling out on Facebook and its family of related platforms. Obviously I want you guys to be the first to hear what I heard from the horses mouth! Here…
This week the blog is coming from White City Place, which is where our new office is. It’s lovely and sunny and I’m sitting in front of the ‘podcasting pod’ to discuss four of the most common ecommerce pain points when it comes to running paid traffic to your ecommerce brand. I’m really lucky because…
One thing I thought I’d never hear is a client describing themselves as ‘careworn…..’ But that’s how my (lovely) client Hugh Somerleyton, the owner of Fritton Lake holiday resort in Norfolk is describing himself in this week’s vlog! In the nicest possible way of course! We’ve been working with Somerleyton for the past 18 months,…
I recently spoke for Facebook at Olympia as part of the Top Drawer exhibition. At the end of the talk, I was asked to give my top 3 tips for getting started with advertising on Facebook and this video is the result! First of all it is essential for any business owners out there to…
This week, there’s been a lot of talk about ecommerce at Bolt HQ. We have an ecommerce client in the beauty space whose brand has achieved up to 87% growth month to month, we have other ecom clients who are onboarding and a number of business owners who I’ve been talking to who are looking…
If you follow digital marketing at all, you will have heard about the Facebook ads algorithm update. Cue: Screaming But what does this update actually mean for your business? (And you can stop screaming right now) The algorithm change is something that (not surprisingly) came up in a talk I did on Sunday at Olympia…
The Bolt motto when it comes to website and social content is minimum input, maximum output. And we’re talking minimum input from the people we work with, not from us! But what does that really mean? Well most people product social content ‘on the day’ and as such face a never ending tyranny of ‘What…
It is the week of romance and magic, with Prince Harry and Megan Markle (don’t you just think she’s great by the way!), and now Google and Facebook….. What I’m talking about is an article I that I LOVED this week about how Google & Facebook work better together than alone. A lot of people see…
As some of you guys know, for the past 12 months I’ve been working directly with Facebook as a trainer for their She Means Business campaign. And when we started work at the start of 2016, training 10,000 women in a year seemed like a tall order. Well – we’ve done it! And yesterday I…
Remember last week when I talked about the importance of a sales funnel and shared my top tips for creating a successful one? Well, I want to share the sales funnel we built for Fritton Lake Retreats, which has helped drive over £2 million in off plan property sales. Fritton Lake a luxury luxury lakeside…
One of the most commonly spoken words inside my brain and out loud is ‘sales funnel.’ Yes, that is how we roll at Bolt Digital. I spend all day every day funnelling website traffic from here to there, trying to turn them into ‘leads’ (aka customers) both for my clients and even us as an…
Everybody has an opinion about the future PR. Where is it headed? What does it look like? Does it even exist? I’m actually giving a talk on Wednesday at Performance In Live about this very topic, which got me thinking about the fragmenting of media and why companies need to take a digital-first approach to…
Coming from the traditional print media, I find the concept of what makes good content, and the meaning of ‘good’ fascinating and also highly bemusing. You see the concept of ‘good’ is changing rapidly and the baton of decision is being passed with increasing pace from the ‘old school’ – the editors, the commissioners –…
My team and I have been taking video ads super seriously this year, to the point where nearly all the Facebook ads we put out for clients are in video form. The reason? Videos in general consistently get higher engagement, clicks, and conversions on nearly all platforms (including landing pages) than still images or plain…