Earlier this year, I had a great time working with ITV’s Mary Nightingale building her a new website. She has around 12,000 people googling her per month, but with no official website, they were being directed to various old news articles from the Daily Mail and Telegraph, and a load of old photos.
Now, people looking Mary Nightingale up will at least have the option to read all about her on her official website, with its fantastic images (taken especially for her site) and it’s compelling showcase of Mary’s work so far.
Mary said of the process of building her website: “I really enjoyed working with Natasha. She has enormous energy and commitment – and is full of innovative ideas. She had a clear vision of how she wanted my website to look and work – and made it happen with minimum fuss. I am delighted with the result.”
I also filmed and produced an exclusive Behind the Scenes at ITV News video (below), which has already had thousands of views and many shares. It provides a great insight into the reality of working as a broadcast journalist and shows a little of how the programme is put together.
In September, I’ll be working with Mary on content for her website too, which will strengthen her authority status and enable her to engage even more with her fans.