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Natasha Courtenay-Smith
The UK voice on D2C
Natasha Courtenay-Smith
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What makes good content?

Digital strategy, Thought leadershipBy Natasha Courtenay-SmithOctober 1, 2017

Coming from the traditional print media, I find the concept of what makes good content, and the meaning of ‘good’ fascinating and also highly bemusing. You see the concept of ‘good’ is changing rapidly and the baton of decision is being passed with increasing pace from the ‘old school’ – the editors, the commissioners –…

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