The importance of a captive audience when it comes to PR

Whenever I’m doing publicity, I’m always thinking about the audience, and whether they are prisoners or not! You see, most of the time, we go through our lives highly distracted. We’re listening to the radio, but we’re also writing blog posts (just as I am right now) and reading emails. We’re reading the news, on…

Why you’re never too old to find your calling

This is Maureen Forrest, the founder of The Hope Foundation, a charity that works with street children in India. I’m currently helping The Hope Foundation with their publicity, and I wanted to share Maureen’s story here as she is such an inspiration to all of us. Today, at 69, when many of her friends and…