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Natasha Courtenay-Smith
The UK voice on D2C
Natasha Courtenay-Smith
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What’s in a content strategy?

Digital strategyBy Natasha Courtenay-SmithJanuary 31, 2016

Yesterday, I attended Shaa Wasmund’s business bootcamp (a brilliant day of learning), where her business partner Matt Thomas gave a superb talk about content strategy, including what it is, why you need one and the benefits it brings. And in case you were wondering what it comprises, this slide from his talk sums it up…

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