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Natasha Courtenay-Smith
The UK voice on D2C
Natasha Courtenay-Smith
  • BOLT DIGITAL
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  • BOLT DIGITAL
  • D2C LIVE
  • COMMENTARY

Am I alive if I’m not online?

Digital strategyBy Natasha Courtenay-SmithJanuary 28, 2016

Someone asked me this question the other day, and I keep thinking about what the answer is. It reminds me a bit of the well known philosophical question “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The idea of the tree conundrum is that it raises…

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