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Video

19 Amazing Statistics About The Power Of Video In Business

By | Video | No Comments

If you’ve ever thought perhaps you should be using video as part of your business visibility strategy, then you were right! Check out these 19 amazing statistics on the power of video and reach right now for your camera…..

  • According to Dr. James McQuivey of Forrester Research, 1.8 Million words is the value of one minute of video. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
  • 100 Million is the number of internet users who watch online video each day.
  • 500 million people are watching videos on Facebook every day.
  • People spend on average 2.6x more time on pages with video than without.
  • YouTube has over a billion users, almost one-third of all people on the internet
  • Social video generates 1200% more shares than text and images combined.
  • Companies using video enjoy 41% more web traffic than those who don’t use video.
  • Video drives a 157% increase in organic traffic from search engines.
  • 4X as many consumers would rather watch a video about a product than read about it.
  • According to Online publishers association, 46% of users take some sort of action after viewing a video ad.
  • More video content is uploaded in 30 days than all three major U.S. T.V.  networks combined have created in 30 years.
  • According to 70% of marketers, video produces more conversions than any other type of content.
  • 74% of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.
  • According to Adobe – 40% of consumers state that video increases the chance they’ll purchase a product on their mobile devices.
  • 90% of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
  • Website visitors are 64% more likely to buy a product on an online retail site after watching a video.
  • According to comScore, the average user spends 16 minutes and 49 seconds watching online video ads every month.
  • In 2010, Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
  • According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.

What Is Video Marketing And Does It Work?

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The idea behind video marketing is very simple. You’re using video to market and promote your brand. Video marketing essentially means using videos to achieve your online marketing goals. Online videos teach, explain, demonstrate, influence, or simply entertain.

An Immediate Connection

Video marketing works because it creates an immediate connection. Videos evoke feelings and get an emotional response. Just think of a video that you’ve seen online and enjoyed enough to share with others. The reason you shared it is that it triggered an emotional response and you wanted others to feel that emotion too.

The videos that are shared most are those that engage, make you laugh or cry, or evoke feelings of joy or wonder. These are videos that keep the audience interested, entertaining while they inform.

It’s much easier to reach people through video than through other online content types. Videos pack a great deal of persuasive power because they show rather than just tell. They combine 3 of the most effective learning styles – visual, text (when included in the video or subtitles), and auditory.

The Numbers behind Video Marketing

To give you an idea of how important video marketing is, let’s look at some numbers.

According to data by iMedia, video content accounted for nearly 60% of consumers’ internet traffic in 2012, and that number is expected to increase to about 70% by 2017. Another report by Invodo puts that number even higher, saying that 74% of all web traffic will be video – by just NEXT YEAR!

Video site YouTube is one of the most popular websites on the web with around a billion visits per month. It’s estimated that visitors to YouTube consume a total of about six billion hours of video per month.

As the importance of videos grows, companies increasingly invest their resources in video marketing. The iMedia data shows that companies spent about $4 billion on digital video in 2013 and this is expected to double by 2017.

A Few More Facts about the Importance of Video:

  • Video attracts 3 times as much traffic as other content types.
  • Web visitors spend 88% more time on a site that has video.
  • About 65% of video viewers make it 3/4 of the way through a video (which is quite high when you consider how short attention spans are online)
  • Visitors who watch a video are 85% more likely to buy than those that don’t
  • People of all ages and socioeconomic demographics watch video.

So you can see, video is an essential part of any good online marketing strategy.

The different types of video you can use in your business

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When thinking about video for business, people often wonder what ‘sort’ of video they need. What is going to be the point of this video and have they got the point right?

Well my point (!) is that there are no limits to the types of videos you can use for promoting a business, and the more creative you get with your ideas, the better. But here are some typical types of videos marketers make.

Tutorials

A tutorial is a video that teaches the viewer how to do something step-by-step. Take some process that you understand well but that your customers don’t, such as a common problem that you’re often asked about. Explain it step-by-step in a simple way and show how each step is done.

Product Demo

Take your product and show it to your viewers in action. You can show your viewers how they can use the product and emphasize the benefits it offers to make their lives easier. This is a much more powerful way to sell a product than simply listing its benefits in ad copy.

Promotion

A promotional video is basically a video version of your ad copy. It works in pretty much the same way. The intro draws them in by identifying a common problem. The heart of the video introduces your offer and explains how it works (remember that ‘offer’ could be your website or something else, not necessarily a product). Wrap it up with a call to action that tells them how they can gain these benefits.

Pure Entertainment

While your entire video marketing campaign shouldn’t be based around it, it’s perfectly acceptable to offer pure, mindless entertainment sometimes. Use your video to trigger the emotions we mentioned previously, especially laughter. Videos that are pure entertainment won’t necessarily sell your product or inform your audience, but they can help with branding and exposure.

Behind the Scenes

Take the viewer behind the scenes in your company or your industry. This is a great way to show the inner workings, which helps to personalize your company. Introduce staff members or take the viewer on a tour of your office or facilities. People are curious about what goes on behind the scenes.

Interview

Interview someone with expertise or experience related to your niche. This is an incredibly easy way to create very compelling content. All you need to do is secure the interview, prepare questions, and let the interviewee do the talking. One benefit of the interview video is that it can help you gain exposure through the name of the person you interview.

Webinar

Hold a webinar and record it. A webinar is a virtual seminar that’s held online. You can use software to create your event and invite participants. The webinar teaches them something related to your niche and the webinar is interactive so that they can ask questions and participate in other ways. Offer your recorded webinars as videos. You can even conduct a webinar using Google+ Hangouts on Air, in which case the video will automatically be recorded and posted to your YouTube channel.

Testimonials

Ask your customers to create video testimonials, telling others how your business or product has helped them overcome problems and attain their goals. This is very powerful social proof because the viewer can actually see the real person talking.

Whiteboard

A very simple but effective type of video is the whiteboard video. As the name suggests, it’s just you standing in front a whiteboard, explaining a concept and mapping it out for your viewers. It may sound too simple, but the simplicity is what makes it effective. Whiteboard videos can also be done in an animated way with special software that makes it look like a hand is drawing out all the words and pictures.

Vlog

A vlog is a video blog. It’s just someone talking into a camera. It may sound boring, but vlogs are very popular. The reason for their popularity is their simplicity and the personal touch. It’s like someone talking to you one-on-one. Vlogs are also extremely easy to make.

Event Videos

If you hold offline events, shoot plenty of footage. You can take this footage and edit it to make excellent videos. These videos can be used to promote future events, for branding or to entertain your viewers.

6 things you need to know about running a successful Youtube channel

By | Digital strategy, Video | 4 Comments

Video, video, video, everyone everywhere says it’s all about video right! And certainly we live in a world in which there are huge opportunities on Youtube, mainly because

a) It’s the world’s second largest search engine, so not being on Youtube is like not being on Google.

b) Most businesses and individuals are scared of video and scared of Youtube, or don’t truly understand how to make it work, which means the chances are there are less of your competition doing video than there are other elements of digital marketing.

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13 Ways Video Marketing Helps You Reach Your Business Goals

By | Video | No Comments

You’ve probably heard that video marketing is effective, but in doing exactly what? The answer to this is that video marketing can help in all sorts of your business goals. Here are my top 10 things video marketing can help you with! 

Raise Brand Awareness

Video is great for communicating your brand message. Its ability to show visually what you’re all about is perfect for branding. It helps you create an image of your brand in your viewers’ minds.

Drive Traffic

As the stats show, video is highly effective for driving traffic. It’s a key part of any SEO or traffic strategy. Videos posted on video sites like Vimeo or YouTube offer a high quality backlink to your site.

Promote Products

Videos are excellent for promoting specific products because they show rather than just tell. Your customers can see the actual product in action. The visual medium is very powerful in driving home the features and benefits of a product.

Grow Your List

Videos are often used to grow email lists. They can be used in a variety of ways. You can embed a video on your landing page to explain to visitors the benefits of signing up, or offer a video course or other video-based product as a giveaway to entice people to sign up.

Promote Your Event

Videos can be used to promote an offline event. You can use clips from previous events or show participants giving their testimonials about how useful the event was for them. You can also use videos to drive sign-ups for an online event such as a webinar.

Educate Your Customers

A video can help your customer at some point in the sales process by showing them what features your products offer. Video content can help them with their buying decisions. In fact, how-to video tutorials are one of the most popular forms of video content.

Build Relationships

One of the main advantages of video is that it allows you to build a strong relationship with your customers. It gives your business a human face, and this personal connection helps them get to know you. You don’t need to sell or promote, but simply entertain, inform and keep yourself on your customers’ radar.

Provide Customer Support

Many companies are now providing customer support in an innovative new way by doing it through video. Instead of a written FAQ or regular contact options, they create videos that address common questions.

Explain a Process

Videos are great at explaining a step-by-step process. You can take any process that your customers regularly go through and explain it to them step by step, showing what they need to do at each step.

Drive Referrals

You can use video to drive referrals. Ask your customers to leave video testimonials, which you can use to spread the word about your offer. These work as a form of social proof (we’ll discuss more in the next module).

Recruit Employees

Video content can be used in the recruiting process, teaching potential employees about your company and the benefits of working for it. They can also be used as training materials once new hires start.

Get Your Audience Involved

Video content offers ways to get your audience involved directly in your brand. You can crowdsource video creation, asking them to create their own videos that relate to your business and its products, such as a video of your product in action.

Launching a YouTube channel & video marketing for the Zita West Fertility Clinic

By | Digital strategy, Video | No Comments

I’m loving working with the Zita West Fertility Clinic on their digital strategy, part of which is about launching a YouTube channel and using video marketing to build an audience and increase reach.

With Zita offering fertility treatment, her clients will always tend to be aged between 30 and 45. Her clients can’t grow with her and can’t be clients for life, as once they have their babies or reach a certain age they no longer need fertility treatment.

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Creating a viral video with Jeremy Vine

By | Latest work, Video | No Comments

A large part of Jeremy Vine‘s FB strategy is to do with creating and posting native video – uploading quick videos, usually featuring Jeremy chatting direct to the camera, filmed in selfie mode on his iphone. The videos are exclusive to FB, and aren’t posted elsewhere. It’s not posh or slick, but it really works. Jeremy Vine‘s FB fans love his videos and always leave comments, which helps his page to grow and enables him to reach far more people than have actually liked the page (talk to me in person about Facebook’s algorithm).

This week though, one of his video’s went viral. Within 48 hours, it had had dozens of likes and shares, and reached 1.5 million people! It had also been picked up by dozens of news outlets, thus enabling Jeremy to create his own publicity. You can see some of the news stories the viral video generated below.

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7 things that make Zita West’s new website video great

By | Digital strategy, Video | No Comments

And 1000 per cent better than her old one. (OK, so the 1000 per cent statistic is more the ‘Simon Cowell’ use of the phrase than actual maths, but there is no doubt Zita West’s website video – filmed and edited by, me, naturally – kicks her old one into the dust.)

The previous video will soon be relegated to cyber history, but to give you an idea, it was sombre, bleak, subdued, dull and with a large bunch of lilies positioned right behind Zita, she reminded me more of a funeral director than a leading IVF guru and celebrity midwife. 

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video for websites

Video for websites: ITV News’ Mary Nightingale

By | Celebrity, Video | No Comments

I’m a HUGE fan of video for websites. The stats say people are 80 per cent more likely to buy or engage after watching a video. And you only have to think of your own behaviour when it comes to engaging with people, buying services from people or trusting people after watching a video. You just feel you know them that little bit more right? And if you’re wanting to get yourself booked as as speaker, or a tv presenter, or anything public facing, then video showcases you in action and as we all know, actions speak a lot louder than words.

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Discover how video makes talented tiler Paul Johnson more bookable

By | Video | No Comments

I know I’m always going on about video, and how if you are a talented person wanting to show your work, then video is something you must consider. It simply makes you more bookable. It immediately demonstrates your abilities, showcases your personality and helps people connect with you before they buy or book you.

It helps removes the uncertainty that someone wondering about you might have, and that can range from ‘can this person actually do what they say they can do’ to ‘will I like this person if I do go ahead and book them.’

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Behind the scenes at Mary Nightingale’s photoshoot

By | Celebrity, Opinion, Video | No Comments

With many of my web clients, I take the images for their site myself, but in the case of celebrities I usually employ an experienced celebrity photographer.

I’ve recently been working with the ITV broadcaster Mary Nightingale, to create, design, build launch her brand new official website marynightingale.tv

Part of the goal was to make the website as ‘sticky’ as possible so that those who land on it really stick around, and really get to know Mary. We wanted it to be a brilliant showcase of Mary Nightingale’s talents and achievements, but also allow her real personality and fun side to shine through.

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